It has become highly impossible to run a business without good advertising and marketing, No matter how great your products/services, if you do not advertise them to the masses, no one will know about your business and hence you will not be getting any customers/clients. Business advertising is a special field, which cannot be performed by the business owners itself. There are lots of smart and hard works and planning required for successfully advertising the business. An advertising agency is a company that does the advertising tasks for its business clients.
If you are very new to running a business, you would be certainly stumbled to see the humongous number of advertising agencies in the market. Before hiring the services of an agency, it is always better to have a good understanding of the advertising agency such as who are they, what they do, etc. This would help you in finding a good advertising agency for your business promotion.
Generally, an advertising agency will have many sections or departments that include market research, copywriting, graphic/multimedia design team, accounts management, and planners. All these departments work in a closely knit fashion to deliver the best service for their clients.
When you approach an advertising agency for initial talks or enquiries, they should be able to show their work portfolio and the list of clients they have worked for. This would help you know about the advertising agencies credibility in terms of capability of efficiency. If an advertising agency is relatively new to the business, then you may show their own samples or they will provide some sample work to prove their efficiency.
An advertising agency will start its work after a client has decided to hire it. The initial work includes market research and creative works to appeal the target audience. After the advertisement work is approved by the client, the advertising agency will work to broadcast the ad on several networks such as television, internet, social media, etc.